Tips for Posting great Classified Ads Online
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Tips for Posting great Classified Ads Online

Write an inviting Ad title with keywords

The title of a classified Ad is very important. This is displayed on the sort/search page, which is what the web user sees first when visit a category, location, or search page. They click on the title to view your classified Ad. This is your first opportunity to sell yourself and probably the most important. Make the Ad title inviting, but you have to be creative. Using words like Click here will not fly. Make the title as short as possible, but provide information that will make the reader want to click on it.

Add Images to your Classified Images

Images have visual appeal and the human eyes are often attracted to them. Classified Ads sites usually display an image along with your post on the sort/search page. Like I said earlier, the sort/search page is the decision making page. That is where all Ads that meet the user’s criteria are displayed with all Ads competing for the one click.

Dedicate your Ad to a product or service

Do not advertise your whole business in one classified Ad. This will tend to make your Ad long and difficult to read. Web users scan through content. They want to get the message in the first sentence. Besides most users are only interested in one of your product, why bore them with all of them.

Write a Short & Clear Description

Focusing on one product will help you to deliver a clear message. Web users are busy and have short concentration span. There are a lot of activities competing for time. He is probably chatting with a friend on Facebook while LOL to a funny comment on Twitter. So, he does not have all the time in the world.

Do not set an expiry date for your Ad

Never set an expiry date for a classified Ad except of course it has one. You can set an expiry date for events and limited time offers. No need setting expiry date for a product or service you are selling and will continue selling for many years to come. The more time your classified Ads spend online the more traffic it could bring through organic and classifieds search.

Add your Classified in the right category

Classified Ads are all about classification. Make sure you add your ad in an appropriate category. This will make it easy for users to find it. Posting a classified Ad in the right category will also increase its chances of appearing in organic search. This is because the category will serve as a link pointing to your Ad. 

 

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